Introduction to Google Ads 2025
If you’re looking to use Google ads in 2025 to promote your business to get more sales and conversions, you’re in the right place because in this article I’m going to take you through the step-by-step process of setting up your very first Google ads campaign…
Recommended Campaign Types to Start With
If you’re new to Google ads, regardless of whether you are a lead gen or an e-commerce brand, I would heavily recommend that you start with search.
Beware of Early Recommendations
Very soon as soon as you start your first Google ads campaign, you’re going to be getting recommendations from the Google ads dashboard…
Understanding Google Ads Auction System
I did want to take you through some core concepts of how the auction process works in Google ads and the reason for why this is so important…
The Six Factors That Affect Ad Rank
There are actually six different factors that Google takes in order to decide who wins the auction…
Importance of Relevancy in Ads
What Google is trying to achieve here is it always goes back to the user’s core search…
Structuring Campaigns by Services
As we go through this process of setting up your very first Google ads search campaign, there’s going to be a lot of different steps.
Creating a Google Ads Account
The first place you want to be going to is you want to go to ads.google.com and this will bring you to this screen…
Skipping Smart Campaign Setup
When it comes to creating your campaign, this is where you want to skip this because if you go through this process…
Choosing the Campaign Objective
From there you go through and we would either choose sales or leads…
Naming Your Campaign
Now when it comes to your campaign name, I do recommend that you add in a specific name…
Campaign Settings and Bidding Strategy
When it comes to bidding, I would recommend that you’re starting with a maximized clicks conversion strategy…
Network and Location Settings
When it comes to your campaign settings, there’s a couple things you want to be thinking about here…
Language and Audience Settings
In regards to your languages, I recommend having campaigns that only have one language in it…
Automatic Assets and Ad Schedule
Automatically created assets — I will generally turn this off at the start…
Brand Exclusion and Keyword Suggestions
If you did want to add in your own brand as a brand exclusion, you can do that…
Google Keyword Planner Tool
We want to go into what’s called your Keyword Planner and then from there we want to discover new keywords…
Downloading and Grouping Keywords
Once you go through and select those keywords you then go through and you would save them…
Building Campaign Structure Based on Website Offerings
Remember at the start of this video I was talking about the importance of having a high relevant ad…
Setting Up Ad Groups Based on Intent
For this one it’s just purely about our one-bedroom Villas…
Writing Your Ads and Headlines
Then it comes from here we just go through and create our ad…
Adding Images and Sitelinks
You can add in some images… you can write in your business name…
Budget Recommendation
Now this is where Google will recommend for you to have a super super high budget…
Publishing the Campaign
Google is doing a quick review and if you see any errors it will force you to go back and make those changes…
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